“How does your circular model work in practice?”
This is a question we often hear at the start of meetings with policymakers in Brussels.
And it points to a simple reality: while awareness of reusable packaging is growing, the way the system works day-to-day and the sustainable benefits it provides is still not always fully understood.
So what is better than just showing it?
In this video, our members take you inside their operations, demonstrating how reusable packaging already works at scale across Europe’s supply chain.
Every day, the products that reach our hospitals, supermarkets, and homes come with a hidden cost for the planet and future generations. However, reusable packaging pooling systems offer a practical solution, as they keep Europe’s supply chains running, reducing waste and lowering cost.
Consistent education remains critical to firmly establish reusable packaging as a key partner in designing and scaling the circular models Europe needs. The Packaging Waste and Sustainability Forum comes at exactly the right moment, bringing together policymakers, industry leaders and supply chain stakeholders to exchange perspectives and discuss implementation challenges on sustainability policy.