Reusable Packaging Europe (RPE) represents the interests of companies active in the area of reusable transport packaging systems, primarily Reusable Packaging Containers (RPCs), towards the European Union.
It is RPE’s mission to promote reusable packaging as a circular service:
- towards the European stakeholder landscape;
- as the most efficient and sustainable solution for transport packaging;
- by combining innovative pooling models and reusable containers;
- driving a waste-free and circular economy.
RPE represents the interests of companies active in the area of reusable transport packaging systems, which are considered to be leaders in the circular economy. It is RPE’s aim to ensure that both EU institutions and (industry) partners recognize the association as the voice of the reusable transport packaging industry. In doing so, RPE promotes the role of pooling models and the use of reusable transport containers in achieving a circular economy. The systems employed by RPE’s members make them a frontrunner in operating Product-as-a-Service models.
Product-as-a-Service (PaaS) Model
In a Product-as-a-Service (PaaS) model, producers keep the ownership of the packaging product or the responsibility for its performance throughout its lifecycle. Notably in the transport and food packaging sectors, PaaS significantly improves the circularity and thus environmental impact of business processes. RPE’s members employ PaaS models in pooling Reusable Packaging Containers.