About us

Reusable Packaging Europe (RPE) represents the interests of companies active in the area of reusable transport packaging systems, primarily Reusable Packaging Containers (RPCs) and Reusable Wooden Pallets (RWPs), towards the European Union.

Our mission

It is RPE’s mission to promote reusable packaging as a circular service:

  • towards the European stakeholder landscape;
  • as the most efficient and sustainable solution for transport packaging;
  • by combining innovative pooling models and reusable transport packaging;
  • driving a waste-free and circular economy.

RPE represents the interests of companies active in the area of Reusable Transport Packaging (RTP) systems. Our Members are considered to be leaders in the circular economy. It is RPE’s aim to ensure that both EU institutions and (industry) partners recognize the association as the voice of the RTP industry. In doing so, RPE promotes the role of pooling models and the use of RTP in achieving a circular economy. The systems employed by RPE’s members make them a frontrunner in operating Product-as-a-Service models.

Product-as-a-Service (PaaS) Model

In a Product-as-a-Service (PaaS) model, producers keep the ownership of the packaging product or the responsibility for its performance throughout its lifecycle. Notably in the (fresh) food, FMCG and horticultural sectors, PaaS significantly improves the circularity and thus environmental impact of business processes. RPE’s members employ PaaS models in pooling RTP. You can find more information on the system below, as well as in our useful factsheets available on our website.

Reusable Transport Packaging systems explained: how does the pooling process work?